For the second year in a row, ITV Studios’ third annual ambitious Drama Festival returned to The Roundhouse, presenting their slate of upcoming shows to over 300 buyers from around the world.

Working with the same immersive 360° projection setup, using 21 projectors outputing 21600x2160 pixels on the voiles hanging in the arches of the iconic inner ring of the venue, my main focus was motion and vfx design for the event opening showreel which this time packed a more playful, colorful and a lot more psychedelic punch.

For more info about the venue and our setup see the brief case study of the previous year’s ITV Drama Festival 2019.

After leaning straight into the industrial, mysteriously serious look and feel of the Roundhouse last year, this year we decided to go in exactly the opposite direction and have some unapologetic fun – the more extra the better. Ben’s mash-up of Fela Kuti‘s jazz rhythms with an a capella Kanye shamelessly forged into saying “ITV” made for a baller soundtrack that set the playful, “anything goes” mood for the whole piece.

Also props to the event production team for sorting actual confetti last minute to end the reel in a really immersive fashion.

^ Live phone recording of the showreel from the event.